Focus and Scope of The Essence

The Essence: Journal of Management Science and Research is an official publication of the School of Management, Sir Padampat Singhania University. It is published on an annual basis. A copy of the published journal is provided to all authors or else can be downloaded from the website uploaded in pdf form. Back issues are available on-line at

The purpose of The Essence: Journal of Management Science and Research is to publish research papers with contemporary themes.

The ESSENCE provides a forum to academicians to publish original researches in the field of Management Science at a regular interval of one year. Its objective is to improve the quality of research papers through blind review which seeks corrections in main text.

Articles that are in part or full, published elsewhere are not considered. The Journal restricts its scope to different functional areas of management and research papers pertaining to finance, marketing, human resource management, business ethics, information technology and managerial decisions are considered for publication.

Scope of the Essence is broad based to consider inter disciplinary research studies also. Specific focus may be on a contemporary theme relevant to corporate world.

Editorial Board

  1. Prof. Shyam S. Lodha

  2. Prof. Deepak Khazanchi

  3. Prof. O.P. Gupta

  4. Prof. B.P. Bhatnagar

  5. Prof. U.R. Daga

  6. Prof. Rajesh Kothari

  7. Prof. J.S.Panwar

  8. Prof. Dinesh Gupta

  9. Prof. B.S.Patel

  10. Prof. T.N.Mathur

  11. Prof. Parimal Vyas

  12. Prof. D.Chattopadhyay

  13. Prof. Rajeev Jain

  14. Prof. J.K. Pattanayak

  15. Prof. Rajeshwari Narendran

  16. Prof. Sushil J. Lalwani

  17. Dr. Shweta Lalwani

  18. Dr. Vineet Chouhan

  19. Dr. Shubham Goswami

  20. Dr. Disha Mathur

  21. Dr. Manish Dadhich

The Essence-Editorial Policy

The Essence: Journal of Management Science and Research promotes quality research of academicians from India and abroad. The paper published in The Essence: Journal of Management Science and Research depict a new interpretation of concepts and ideas.

As publisher of the Essence, the School of Management, SPSU expects authors to follow best standards in research and the communication of research results and findings. Papers submitted to the essence should incorporate relevant information (including in-text, Web appendix, or other online supplements). This should include unbiased description of the research and analysis procedures.

We also require the authors of manuscripts submitted to THE Essence: Journal of Management Science and Research to share additional details of their research findings, Questionnaires, data collection methodology and insights when requested by the editor.

Oversight-every piece that is published in Essence has been reviewed by at least one person on the editorial team before sending for the blind review. Articles are checked for accuracy and determine whether a piece is fair and impartial, as well as for clarity, spelling and grammatical errors.

The research papers submitted by authors are essentially sent for blind review. Recommendations of experts are strictly followed. Suggestions are sent back to authors, who are requested to incorporate such changes in the main text. If expert accept/ reject a research paper, author is informed accordingly.

Research papers sent for publication must be related to original research contribution on any functional area or an inter disciplinary studies.

Guideline for submission of papers

ESSENCE is an yearly refereed journal of School of Management, Sir Padampat Singhania University, Udaipur. The aim of this journal is to provide an opportunity to authors from different functional areas of management science particularly Finance, Marketing, Human Resource and Information Technology. ESSENCE publishes full length papers or short communication of original scientific research. Review article summarizing the existing state of knowledge on topics related to management science will also be published.


An article should not exceed 2500 words or 10 pages of A4 size. Electronic copy of the final manuscripts must be submitted in MS-Word format (.doc format) in a CD or via Email to


Title Page:
The title page of the manuscript should be the first page and should include Title of paper, Name of Author/authors, address and e-mail. A Declaration by the author/authors be attached stating that this article is prepared by him/her and it is neither presented in any seminar nor it has been submitted for any journal elsewhere. The certificate should state that there are no copyright infringements in text/data used.

Each manuscript must have an abstract of about 150-250 words incorporating objectives methods and important conclusion of the study. This page of text should show the title but NOT the author's name.

Main Text:
All manuscripts must be double spaced, in 12 point Times Roman font size, with page numbers on the bottom right corner. In review of literature, names of journals, newspapers and other publications should be mentioned. List of articles used for review may also be acknowledged at appropriate place. For all research papers, cross references and their sources must be displayed.

The article should normally end with findings and summary statement of the main conclusions.

Footnotes in the text must be numbered consecutively and appropriately placed at the end of article.

Tables, Figures etc.:
Tables must be numbered consecutively with Roman numerals. Please check that your text contains a reference to each table. Authors must check tables to assure that the data shown and that the title, column headings, captions, etc. are clear and to the point. Very extensive detailed tables should be placed in appendix. Figures and photographs may also find appropriate place in the article.

References must be typed on a separate page, double-spaced, at the end of the paper. The formats suggested are:

  1. Pande, S. S., (2006), "Blog Marketing”, The Management Accountant,36(9), June, 3-7, Kolkata.

  2. Barua S., (2009), Genesis of Financial Services & their Marketing, in "Marketing of Financial Services”, Himalaya Publishing House Limited, New Delhi, pp. 44-45. .

  3. Pande, S. S.& Barua, S.(2009), Why Services Marketing in “Marketing of Financial Services”, Himalaya Publishing House Limited, New Delhi, pp. 44-45.

Peer Review Process

The Editorial Board has right to modify paper before mailing it to referees. All research Papers are accepted subject to final approval by Referees. The Board of Referees constitutes subject experts and accordingly papers will be reviewed by them. The decision of the referees will be final. Please note that for papers accepted, no remuneration is payable, however, authors may take prints from the Journal to be uploaded on our website

Author is responsible for checking the manuscript for clarity, grammar, spellings, punctuation, and consistency of references, to minimize editorial changes. Author must submit their manuscript in the format as prescribed for the Journal. Suggestions of referees will be communicated to the author for incorporating in the revised manuscript.

Views expressed by author are his/her personal academic contribution and they are in their personal capacity. Board of Management and SPSU administration will not be responsible for any possible outcome. Similarly the SPSU administration will not be responsible for any action arising out of reliance on views expressed by authors.

In selecting articles for publication, the editor gives preference to those research contributions having general significance that are well written, well organized, and may be of multidisciplinary. All research Papers after primary screening by the Editor are sent to two or more experts on the basis of the Specialisation of reviewers and the final decision about publication will be based upon the final approval by Referees.

We communicate results of the review process within one month of submission. Research papers once rejected will not be re-reviewed.

Ethics Policy

Original empirical researches are encouraged by the Essence. All research papers are published subject to blind review and application of anti-plagiarism software. A mail/letter from Co-authors/authors should be sent by way of their consent to publish research papers as per norms and conditions for authors. Authors must acknowledge that their submission is based upon their research work and should approve data presentation as representative empirical data.

The editor may call the authors to provide a statement of responsibility in the manuscript that specifies the contribution of every author. The Journal does not except the papers with more than 3 authors. The corresponding author is solely responsible for communicating with the Journal and with managing communication between co-authors. Before submission, the corresponding author ensures that all authors are included in the author list, its order has been agreed by all authors, and that all authors are aware that the paper is being submitted.

Publishers of Essence are not responsible for any claim by other academician that their research contributions has been copied and we follow a disclaimer policy.

The editorial board discourages any unethical practice of plagiarism, Quoting data without a source or using a text from already published research paper without proper acknowledgement and permission.

Correction Policies

After review process all suggestions, changes, will be reported to author/s for complete corrections. Authors will make changes strictly as suggested who should not make many change in thrust area. No new authors will be added or old one deleted during this process.

Download Volumes

Table of Content

Sr.No.TitleAuthorPage No.Download
1A Systematic Method for Discovering Effective Patterns of Virtual Project ManagementDeepak Khazanchi Ilze Zigurs 1-18
2Branding of ‘Intangibles’: A Critical Literature Review Highlighting Emerging Services SectorsAmlan Bhattacharya19-26
3A Comparative Study of Performance based Training Need Analysis in Insurance SectorLeela Vedantam27-42
4Empirical study of volatility in stock market: application of CAPM modelRajesh Kothari, Sumeet Gupta & Narendra Sharma43-62
5Rural industrialization in india :problems and prospectsM. L. Vasita63-69
6International Financial Reporting Standards: The Case of East Africa Community (EAC).Anita Shukla, Martin Onsiro Ronald 70-83
7IT Mergers of 2009 - a Barometer of OptimismR. Hemalatha84-97
8Marketing in the e-commerce era and Indian strategyRanjeeta Phukan98-106
9An Exploring The Relationship Between Effectiveness of Leader And Their Stress At WorkplaceAmit Sharma, Ravi Choudhary107-119
10MSMEs in India: Issues & Challenges in the time of GlobalisationAshish Vora120-132
11Response of Indian Monetary Policy Against Global Financial CrisisGirraj Kishore Varshney133-139
12Reflection on the changing scenario of indian & international financial marketAsha Sharma140-145
13Green IT: initiatives for growthAshish Adholiya, Vineet Chouhan146-152
14A Comparative Study of Trends in Quality Improvement Approaches in Higher Education in Europe and IndiaJitendra Shreemali153

Table of Content

Sr.No.TitleAuthorPage No.Download
1Application of Z Score Model for Financial Health Check up A case study of TATA Consultancy Services Raval M.Bhaskarbhai4
2Branding Lord BramhaRakesh Premi15
3Financial Inclusion-Miles to GoAshish Vora25
4Evaluation of Social Impact of Self-Help Group(SHG) Membership of the Women Artisans in Shanti Niketan Leather Cluster : An Empirical Observation Indranil Bose,R.K.Mugdal,Vishwas Gupta31
5Business Process Outsourcing Effectiveness in Indian Banks Julius Miroga Bichanga,Robert Omundi Obuba49
6Ethical Dimensions of Business Compliance: A Procedural Guide Ranjeeta Phukhan,Subhashri Bose
7Capital Structure of Nationalized Banks and Better Financing Through Disinvestment Mani Manjari78

Table of Content

Sr.No.TitleAuthorPage No.Download
1Management Education in a Globalizing World: A Critical Perspective On Its Future Shahid Siddiqi,Shyam S. Lodha 1
2Meghalaya Rural Bank and Regional Rural Banks in India: A Comparative Analysis Govinda Prasad Bhandari9
3Accounting Model of Sales Planning to Fulfil Shareholders’ expectations Manish Bhaskarbhai Raval17
4Creative Accounting Measurement and Behaviour : A Case Study Nisha Kalra,Shilpa Vardia24
5Investment perspective of investors in share market– Case study of working women in Udaipur city P.K.Singh,Poonam Nasa32
6Ethical Behaviour of Accounting Students: A Case Study Prashant Singh,G. Soral 48
7Competitive Pressures and Customer Satisfaction - Boon or Bane? Y. Vinodhini 58
8Global Competitiveness of Organic Food Product with Special Reference to Indian Organic Food Industry Priya Soni,Renu Jatana 64
9A Study of Accountants’ Required Skills to have Efficient Participation in the Implementation of XBRL Bhupesh Lohar,G. Soral 77
10Servant leadership and Employee Empowerment: A Conceptual Framework K.S. Gupta85
11Measuring Cultural Differences of FMCG Consumers: A Study of Rajasthan and Gujarat State Vineet Chouhan,Hitendra Gorana 95
12Frightening Shadows of “Shadow Banking” Vibhor Paliwal108
13Mandatory Rotation as per Companies Act 2013: a way to Enhance Auditors Independence Parul Dashora,Prashant Singh 115

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Disclaimer Clause

Views expressed by the authors are their personal opinions. They do not necessarily reflect the opinions, beliefs and viewpoints of The Essence or official policies of the University

Current Issue

Volume 3,No.1